“Ideal for maximising brand awareness and for the introduction of new products or services.”

Product Overview

The Pisa Billboard is the most popular of Ad Board’s outdoor advertising mediums. Its size and variety of locations offer the exact combination to cover with maximum impact any launch, image, sales or branding campaign.

Description

Pisas are the largest and most impactful standard size form of outdoor advertising regarding metropolitan areas. Located primarily on major principal arteries, they command high density consumer exposure (mostly vehicular traffic).

Attributes

• Offers flexibility for both short term seasonal and regional campaigns
• Targets audience both geographically and demographically
• Ideal for new product/service launches
• Creates and boosts awareness
• Builds high frequency
• Back lid illumination
• Enhances sales in nearby points of sale locations
• Illumination offers 20 hours of visibility of message 360 days a year

Distribution

• National Scale
• Located in all commercial areas on primary and secondary arteries
• Customized campaigns can cover a national campaign or a geographical campaign based on the desired consumer target groups
• Rotation of locations is available

Panel Size

• Actual Billboard Dimensions : 300cm (H) x 400cm (H)
• Visible Dimensions: 270cm(H) x 390cm (W)
• Critical Dimensions:260cm (H) x 380cm (W)

Method of Purchase

• Purchased on a biweekly basis (forth-nights)
• Each location can be purchased on an individual basis
• Longer periods of purchase are available and are subject to availability

Production

• PVC which can be returned to you upon request

Technical Specifications

• Artwork must be supplied in electronic format for PC or Macintosh
• Formatted Zip Disks or CD Roms
• Software: Illustrator (.eps, .ai), Photoshop (.tif, .pdf), Corel Draw (.cdr
• Make sure that you include all imported or placed graphic files
• Resolution 300dpi to 1/10
• Photoshop imports must be saved as (.tif) or (.pdf), CYMK images
• Please always include a physical copy for colour matching